3 creative ways to get more customer reviews for your small business

Whether you sell a product or offer a service, customer reviews can be an amazing opportunity to promote your small business online. Simply put, when initially looking into a new business, people trust other customers more than they trust the company itself. While providing a great experience is the first step to getting your business some positive feedback, the next step is a little trickier. How do you get clients or customers to actually take the time to provide their thoughts?

Here are three simple but creative ways to help you generate more amazing customer reviews for your small business:

Provide a short survey

Writing a review or filling out a survey takes time, no matter how short or simple it is. Customers are more likely to leave your business feedback if the process is quick and hassle-free. Star ratings and multiple choice surveys are extremely easy for people to fill out and, although they aren't as personalized as written reviews, can still provide data that shows you are a trusted and legitimate business owner.

Offer an incentive

Some small businesses may be hesitant to offer an incentive for online reviews, worrying that giving a future discount may hurt their company in the long run. However, review incentives can be a very small investment with a potentially huge payoff. In 2020, BrightLocal found that 87% of customers went online to read customer reviews for local businesses, showing that people do count on reviews to help them make decisions.

Keep the incentive simple and beneficial to both you and the customer. You can offer free shipping on their next order, a one-time 10% discount code or early access to your next sale. These offers encourage customer loyalty while also generating feedback that is most likely going to be positive — if someone wants the incentive, they probably enjoyed your product or service.

Incentives for online reviews encourage customers to continue their relationship with your business.

Respond to reviews and comments

According to Search Engine Land, businesses that respond to reviews average 35% more revenue than businesses that don't. Keep your responses short and to the point, but also genuine. You can thank a person for their support, say you enjoyed working with them as well or even add in a touch of personalization. Thoughtful responses show that reviews are read and considered, which encourages more people to share their experiences as well.

Word of mouth and authentic customer reviews are low-cost and long-lasting ways to promote your business. As your company expands and reaches more people, it's important to work with professionals to keep you and your organization properly represented. Contact the Law Offices of Donald W. Hudspeth, P.C. today for more information about our services.

Categorised in: Starting a Business in Arizona

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