Social media for small business

Social media is no longer just a platform for connecting with family and friends, or for sharing funny posts. For small-business owners, this powerful channel can be a tool for modern and cost-effective marketing.

The use of social media marketing by small and medium-sized businesses is growing every year — research from Asset Digital Communications found that over 70% of all SMEs have begun to use it to  promote their products and services.

Whether you're looking to embark on your business's social media marketing journey or are ready to improve your existing efforts, read on.

Growing brand awareness
Brand awareness is the extent to which consumers are able to recall or recognize your brand. For small businesses, it is especially important to find new ways to connect with customers and stand out among competitors.

Wordstream describes several effective methods to focus on when using social media to grow brand awareness, including:

• Promoting new products and services
• Offering discounts and sales
• Reaching audiences across multiple channels

Strategically posting content to pursue goals like these will help guide your brand's online presence and allow you to further capture the benefits of digital marketing.

Engaging with your customers through relevant and interesting content will help to raise your brand awareness.

Improving your business platform
One of the most defining aspects of this channel is that unlike traditional advertising, social media is a two-way conversation with your customers.

Comments, reviews and other feedback from your customers online can prove to be even more impactful than your own marketing. Invesp has found that nearly 9 in 10 consumers consider an online review to be as important as a personal recommendation — your customers are likely to spend 31% more at your store if you have "excellent" reviews.

Dedicate time every day to monitoring your social media pages to identify and mitigate any potential issues customers are experiencing. This not only allows you to solve individual problems, but will give you insight into areas where your business needs to improve.

When potential customers see that you are proactive in your outreach and customer support efforts, they will be more likely to trust your small business.

Generating new leads and increasing sales
Using social media is an effective way to engage with your customers on channels they are already native to. By posting content your clients are interested in and maintaining a proactive stance regarding service and support, you will naturally begin to see more leads and increased sales across your operations. As you start experimenting with your social media strategy, be sure to measure your results to identify what customers will be most receptive to.  

Need additional assistance with your small business? The Law Offices of Donald W. Hudspeth, P.C. assists businesses with corporate matters and various other types of legal concerns. Please call 866-696-2033 or contact the firm online to make an appointment.

Categorised in: Starting a Business in Arizona

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