Driving business using blogs
February 22, 2021 11:53 am Leave your thoughts
Increasingly, companies both large and small are beginning to become aware of the power of blogging.Traditionally viewed as a more casual medium for writing and sharing content online, business blogs have become an effective tool for organizations. These pieces allow companies to highlight their expertise within their respective industries and to provide knowledgeable commentary on shifting market trends.
Due to the conversational nature of blogs, the potential reach these posts can have is enormous, they and can also help small-business owners grow their own companies by cultivating a strong online presence. If you're not convinced your business needs to dedicate some of its resources to maintaining a blog on your website, read on to learn the biggest advantages associated with this organic form of marketing.
Build trusting among consumers
Customers are far more likely to consistently shop with a business they trust, making blogging that much more critical to your company. According to Evercoach, 81% of online consumers trust the information shared on blogs and similar platforms as much as they would advice from their own family and friends.
Cost-effective search engine optimization
Utilizing best SEO practices allows your business to increase the quantity and quality of traffic to your website through organic search engine results.
Take the time to curate a quality collection of articles with relevant and useful information that utilizes popular search terms. Entrepreneur found that businesses doing this will receive preferred treatment from the algorithms utilized by search engines like Google or Bing, and the impact grows exponentially when more visitors begin to comment and share.
Gather qualified leads
The anonymous nature of social media presents a challenging barrier to entry for small-businesses owners looking to harness the power of online channels for marketing. According to a study by Hubspot, B2B marketers that regularly posted blogs received 67% more qualified leads than those that did not.
By interacting with the content you share, your site's visitors are already demonstrating that they are interested in the value you can offer them, and it is likely that they represent a significant portion of your target audience.
How to start
There are an endless amount of websites available to businesses looking to create blogs, and you can also host your content via your own webpage. By doing the latter, you are able to internally drive traffic through your pages, which can help to further boost your SEO strategy. Keeping an eye on industry news and emerging trends, or even posting thought pieces on existing strategies, can help you to easily generate relevant content that your audience will be interested in reading.
The Law Offices of Donald W. Hudspeth, P.C. assists businesses with corporate matters and various other types of legal concerns. Please call 866-696-2033 or contact the firm online to make an appointment.
Categorised in: Starting a Business in Arizona
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