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Defining your target market

Defining your target market

Whether you’re looking to expand your existing company or you’re just starting your own business from the ground up, you’ll need someone to sell to: In other words, a target market.
E-commerce tips for small businesses

E-commerce tips for small businesses

While the past year has brought about several major changes to the ways we do business, one of the most prominent across companies of all sizes has been the rise of e-commerce.
How to boost customer retention

How to boost customer retention

Creating a customer-centric business model will not only help you retain customers, but you will also be able to generate long-term brand loyalty
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