3 marketing strategies for small businesses on a budget

A good marketing strategy — the heart of business success — takes time and money to realize. Large enterprises normally have the resources to achieve their marketing goals, but smaller businesses may struggle. But does this mean small businesses will never be able to effectively market their businesses? Will they become unsuccessful and shut down after a while? Absolutely not: A low-budget or even practically no-budget business has the potential to take itself from point A to point B and even point C — if business owners put great time and effort into promoting their business. 

If you have little to no money, these are three budget-friendly marketing strategies you can use to grow your business:

Social media marketing

With over half of the world's population using social media and people spending over two hours on social apps daily, social media is one of the easiest and best ways to reach people. Moreover, statistics from Small Business Trends reveal that close to 90% of marketers say social media have increased exposure for their business.

Social media is free, and it offers a lot of flexibility, creativity and personalization. You can use it to build real and lasting relationships with your customers. Another good thing about social media is that there are several platforms to choose from, and each has its unique characteristics and preferred media formats — you get to adapt to the one that best suits you.

Email marketing

Email is not dead. In fact, it's one of the cheapest and most relevant channels for marketing your business. It provides small business owners with a reliable space to retain current customers and turn prospects into customers. Of course, it requires strategy, which takes time and a lot of trial and error to develop. Nonetheless, email marketing can be used to build great rapport with customers, promote your products and services, and build brand image, loyalty, and reputation. All in all, email marketing aids in continuously attracting new and current customers.

Influencer marketing

Influencer marketing is like having a famous friend tell all their fans about your business. Instead, the influencer is not your friend, and the collaboration comes with rules and regulations. A HubSpot report says that 92% of marketers think influencer marketing is an effective form of marketing. Additionally, it is reasonable and can significantly spur growth in small businesses.

Get insider marketing tips and strategies for your small business by contacting the Law Offices of Donald W. Hudspeth, P.C.

Categorised in: Starting a Business in Arizona

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