4 tips for building a strong brand identity for your small business

A good recipe leaves people yearning for another taste, just like a strong brand identity continuously attracts the right customers. A brand identity is the unique expression and presentation of a business to its audience. It takes time and effort to build, but with an ounce of creativity, strategy and personality, your business will stand out — even amongst big companies. The Branded Agency expressed that big businesses' major advantage in the marketplace is their brand power. So, with a solid brand identity, small businesses will also have the ability to pull customers in, hold them close and generate more revenue.

Get ready to build a strong brand identity for your small business with these four tips.

Research

According to Hubspot, building a brand using instincts and not facts will lead to failure. Hence, research is key. It will help you get to know your competition, understand your audience and stay up-to-date with industry trends and consumer insights. Research can help you create a brand identity that resonates with your audience and sets you apart from industry competitors.

Establish brand personality

People no longer buy just products and services; they also buy personality. Moreover, as noted by Nosto, 88 percent of customers are more likely to support an authentic brand. A brand personality not only adds originality to your business but also creates a more comfortable environment for customers, leaving them wanting to interact with it more. Also, they may want to share your brand with others — it'll be too good not to share!

Create brand assets

Brand assets establish a visual appeal, so customers know you when they see you. Take, for example, Burger King and KFC, two fast food restaurants with unique brand assets — there's no way you can mistake one for the other. You want that for your business: difference, consistency and trust. Brand assets include logo, typography, color palettes and any other visible part of your business. Every small business owner should take time to properly build brand assets that truly represent their businesses' personality, goals, offers, values and strengths. 

Revise and refine

Yes, you spent a lot of time and money building your business' brand identity, but since your brand might change, you may have to adjust a few things over time. No worries though, the initial work you have done on your brand will make it easier for you to test different techniques, analyze and listen to your audience — and make changes where necessary. Brand revision and refining are not common subject matters, but they are essential to keeping your brand up to date with your audience's preferences and industry changes.

Ready to build a brand that your audience loves and trusts? Contact Law Offices of Donald W. Hudspeth, P.C. for more information.

Categorised in: Starting a Business in Arizona

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