What will small business marketing look like this year?

In the midst of yet another global economic downturn, markets in all industries have become highly competitive; consequently, advertising can be the determining factor of a firm's success or failure. This is especially true for small businesses that don't have access to sprawling networks and B2B connections. What advertising trends can we expect to see from small to medium sized enterprises (SMEs) in 2023? Let's find out:

Increased focus on social media

It's well known that the majority of SMEs in most industries need to have an online presence, as that's where a growing number of consumers and clients can be found. As the current economic situation quickly deteriorates around us, smaller businesses will likely have to cut back spending on traditional advertising, such as radio, television and print.

Per Business News Daily, we can anticipate that a significant portion of this budget will be redirected toward social media marketing which can often offer higher returns on lesser investments. Companies must focus on underutilized social media channels and platforms and establish a healthy balance of paid and organic marketing.

Email marketing is here to stay

Despite what some social media strategists might have you believe, email marketing still proves incredibly effective. Businesses that aren't currently maximizing this avenue would do well to reconsider their stance. As Hearst explains, email marketing can be successfully used to reach out and engage both current and potential consumers or clients.

Email is still an incredibly effective marketing tool.

Unless a pesky spam filter or incorrect email address thwarts your marketing efforts, unlike social media posts that rely on the kindness of algorithms, your messaging will likely be guaranteed to reach the intended audience. It's also a fantastic way to advertise promotions, specials and limited offers, all of which are usually irresistible methods for increasing your open rate. You can use this channel to demonstrate your expertise by sending eBooks and white papers, too.

Mobile takes the cake

Your target market will probably have a laptop or desktop computer, but it's essential that all of your marketing is optimized for mobile, as that's how your customers or clients are consuming information. According to a report by Hubspot, over 50% of online website traffic comes from cell phones and tablets.

On that note, it's predicted that small businesses will increasingly use push notifications to communicate with their consumers, as Shopify describes. This automation makes real-time communication and notifications possible, which is exactly what today's shoppers want. Answering their queries immediately is what will determine an enterprise's success when compared to its competitors.

If you're a small business owner who needs some guidance regarding marketing and the law, reach out to the Law Offices of Donald W. Hudspeth, P.C.

Categorised in: Arizona LLCs, Starting a Business in Arizona

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