Why your small business needs social media

Mega-corporations have been leveraging social media marketing for years now. Some companies are famous in their own right but have used social media to increase their brand visibility in unprecedented ways: The Wendy's, Denny's and Netflix social media accounts (particularly their Twitter profiles) come to mind.

Of course, all these businesses rake in millions, if not billions, of dollars every year. So, as a small business owner, you might be wondering if social media marketing is worth your while. After all, the reality is that small to medium-sized enterprises (SMEs) are unlikely ever to have the same reach as these corporate monoliths.

However, that doesn't mean you shouldn't be investing time in social media marketing. As part of digital marketing at large, social media advertising is an integral part of business success. Why is that? Let's find out:

A new marketing landscape

Gone are the days of editorial ads in magazines and newspapers, and very few people listen to the radio anymore, so on-air ads are mostly a bust. The chances are that a large portion of your consumers is online, and you need to find them there. According to MoneyControl, the average social media user spends roughly two hours scrolling on their platform(s) of choice — every day. That's a lot of time, which means a big opportunity for your business to pop up on their screen. You need to get on the web!

Your customers are online, so you need to be there, too.

Significant return on investment

When it comes to social media marketing, you have two options: organic and paid. With the former, you post content that your current followers will see. It's free and helpful in reinforcing brand loyalty. It's also useful for promoting specials, discounts, new products and other information your customer base will find helpful.

Paid social media marketing puts your content in front of a previously uncontacted audience based on their social media activity. This greatly increases brand awareness and visibility at a minimal cost. In fact, nine out of 10 marketers report increased brand exposure and three-quarters say their clients' traffic has risen due to social media marketing.

Improving customer experience

These days, hardly anyone wants to pick up the phone to lodge a complaint or ask a question. Your consumers want to communicate with your business online. Historically, that's been done through email. However, customers are increasingly turning to social media to make queries, give feedback and raise grievances. So, it's vital that you're on at least one social media platform to facilitate these kinds of interactions.

If you have any questions pertaining to the legalities of social media, feel free to reach out to the Law Offices of Donald W. Hudspeth, P.C.

Categorised in: Arizona LLCs, Starting a Business in Arizona

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