Why your business needs an email newsletter
January 5, 2022 3:11 pm Leave your thoughts
As our social media feeds and email inboxes become more and more flooded with advertisements and information, it can be tough for small businesses to stand out in all the noise. Bigger enterprises with larger budgets tend to dominate users' attention with paid ads or promoted stories. They also have the software and bandwidth to hop on the latest trends and keep eyes on them.
So how does a small business cut through the traffic and stay in touch with their customer base? The best way to generate loyalty with consumers and clients is to create genuine connections with them. One very simple and cost-effective way to do this is to build regular email newsletters.
What is an email newsletter?
Even with the increase in social media platform use, email is still one of the most powerful tools to help you market your business. A study conducted by Monerate found that leads from email marketing showed a 4.24% completion rate, while social media only resulted in a .59% completion rate.This means that a lead is far more likely to make a purchase when they navigate an email instead of their Instagram feed.
Your email newsletter can provide a variety of different messages or information to your email list. You can include updates about your company, offer free advice or resources, mention current promotions or give more insight into who you are.
Other things to include in your newsletter
- Links to your most recent blog posts
- Event recaps for those that didn't attend
- Upcoming promotions
- Testimonials or case studies
- Information about new products or services
- Subscriber exclusive discounts
- Updates on you or your staff or employee spotlights
- Company milestones and celebrations
- Customer acknowledgements and appreciation
The benefits of reaching out
When done correctly, email newsletters are an extremely effective way to build relationships with your customers and leads. You can personalize content, write longer, more engaging sentences and track the success of each email with simple data insights. In addition to creating connections, email is continuing to grow. According to Hubspot, 46% of emails are opened from a smartphone, which shows that better accessibility to email can make your newsletters even more impactful. Email newsletters are also very inexpensive to produce and distribute. You can start off using a free email delivery service and upgrade later on when your email list has grown.
As you look for new avenues to help ensure the longevity of your business, a partnership with experienced business attorneys should be on the list. Visit our website for more information or contact our law office to discover how we can help protect you and your business.
Categorised in: Starting a Business in Arizona
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