3 small business marketing tips

Small-business owners wear a lot of hats — they serve as managers, accountants, customer support and more before they even open up shop for the day.

While it may seem like marketing is only viable for large corporations with the resources to heavily invest in consumer research, there are several ways smaller companies can take advantage of opportunities to better engage their customers.

Learn how your company can get a higher return on investment when it comes to your efforts to more effectively communicate with your clients.

Know your audience
Who is buying your product or service on a regular basis?

There are several benefits to spending time researching your customers. Hootsuite explains that targeting a specific audience will help you craft relevant content, formulate effective messaging and create ads that drive a higher ROI.

To get a better understanding of your customers, start with your product. What is the problem it solves or the opportunity it allows clients to take advantage of? Knowing the situations that your product is most likely to be useful in will help you to craft a marketing strategy that's will provide customers with the exact information they need.

A strong understanding of your customers is key to creating an effective marketing strategy.

What is your value proposition?
A value proposition refers to the value a company promises to deliver to customers should they choose to buy the product.

This factor is what will help you stand out from your competition. It will also provide your marketing and advertising with a clear theme and help you keep all of the messaging you use consistent across all social channels.

Define your goals and stay focused
When it comes to writing your marketing goals, small-business owners often opt for broad objectives such as increasing brand awareness or generating more leads. While these less-specific goals are important, you should also create more focused ones to achieve in the short term.

Business.com provides five key components to consider when trying to define more effective objectives: keep it specific, measurable, actionable, relevant and time-bound. By creating goals with these concepts in mind, you'll be able to measure improvement across your marketing strategy. This will help your team adjust as needed if your audience reacts positively or negatively to any new changes.

By gaining a better understanding of your audience, emphasizing your value proposition and focusing on your goals and objectives, you'll be able to execute a marketing strategy that will help grow your business. Need additional assistance? The Law Offices of Donald W. Hudspeth, P.C. assists businesses with corporate matters and various other types of legal concerns. Please call 866-696-2033 or contact the firm online to make an appointment.

Categorised in: Starting a Business in Arizona

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