Improving your content marketing strategies will help your business in the long run

Content marketing 101 for small businesses

November 20, 2020 9:41 am Published by Leave your thoughts

Small businesses have to be on top of the times to be able to compete with other businesses in their respective industries. One of the best ways to stay current while reaching out to customers is through effective content marketing strategies. Small Business Trends reports that 70% of companies invest money into content marketing strategy, and 60% of businesses say that content marketing is very important to their company business strategy. Convinced yet? Read on for an overview on how to make content marketing work for your business.

Create a company blog
Having a company blog is a great way to engage customers. This is an outlet to answer frequently asked questions, update clients on industry trends or even just share news related to your business. A blog is another outlet to bring more people to your company website, too.

Another upside to having a company blog is being able to share this content on your social media platforms. If you have a customer base that is regularly active on social, but you're not sure what exactly to share on your pages, blog posts are a great way to really engage your audience. Share your blog posts on your Facebook, LinkedIn and Twitter, specifically, and you'll start seeing more clicks and engagement rapidly. Promotion World lists a blog as a way to see higher conversion rates as you prove to your customers that you understand their concerns.

Know your audience
According to the BBN Times, one of the most common content marketing mistakes that a business can make is not truly knowing who their audience is or what they're looking for. It's easy to share what you want, as a business, and what you feel represents you best. This is a great place to start! However — you also need to take into account what it is that your customers want to see and what they need to hear, as well. This will ensure that your customers can relate to your content and will engage with it in a more meaningful way.

Create fun and engaging content
Customers will be much more likely to follow and engage with your online content if your presence is fun and entertaining. Make use of videos and infographics for a visual way to connect with your audience. While blog posts are great, not everyone prefers reading articles — make sure to include the people who prefer to see more visual representations of your business and what you offer.

Consider incorporating different and unique sorts of content into your marketing strategies — whether they're on social media, your company website, though email marketing or more. Focus on your audience and their wants and needs, and create fun content that they will want to engage with. Once your content marketing efforts improve, you're sure to see a boost of engagement from your customers.

Are you a small business in need of legal advice? Look no further — we are here to help. The Law Offices of Donald W. Hudspeth, P.C. assists businesses with corporate matters and various other types of legal concerns. Please call 866-696-2033 or contact the firm online to make an appointment.

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