3 tips for attracting and retaining Gen-Z employees

A new generation is entering the workforce and is set to majorly impact how businesses go about hiring and retaining employees. Generation-Z, consisting of anyone born between 1997 and 2012, according to the Pew Research Center, will make up one-fifth of the workforce by 2020. Over the past decade, there have been numerous studies regarding how Millenials have impacted the workforce, but Gen-Z is rapidly outgrowing adolescence and speculation is mounting over their influence. Understanding what it takes to attract and retain this new group of workers will be vital for a business's continued success. With some help from Forbes and the Pew Research Center, we have compiled three things your business needs to offer to appeal to Gen-Z employees.

Generation-Z possesses different goals and desires from Millenials, but still face many of the same problems.

1. Unique employee perks: Every generation has come to expect better employee benefits as society progresses, and Gen-Z is no different. Where Gen-Z does differ relates to the kinds of perks that they find attractive in a job. Forbes reports that the new generation strives for job security and human connection that employers can deliver on. They are less likely to stick around due to superficial perks like free lunch, but if HR is able to follow through with providing growth that aligns with their personal goals they will be loyal.
2. Educational benefits: Though they are young, Pew Research Center found that Gen-Z is on track to be the nation's best-educated generation yet. They are enrolling in college at a higher rate than Millennials, but are still facing the problem of massive student debt like their predecessors. Many businesses are starting to offer student loan repayment plans to attract recent graduates. Such a perk shows that your business appreciates the education that your employee has received, and understands how stressful debt can be while assisting in a solution.
3. Diversified roles: Generation-Z seeks job satisfaction, and for them that means a position that offers multiple channels for growth and opportunity. This generation is excited by positions that give them the chance to try multiple roles and will not shy away from leadership spots, found Forbes. Allowing Gen-Z employees to flex their creative muscles in a position that can help your business grow will both attract them to you business and retain them. Overall, this young generation is eager to work with a company that values their skills and does not contain them to one role within the business.

Engaging with employees and staying in compliance with state and federal employee regulations can be tricky business. The proper legal help gained from having an attorney in business will make sure both your business and your employees are working in a productive environment.

Categorised in: Business Law

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