Increase Your Sales With These Affordable Marketing Methods

All it takes to jumpstart your day is a cup of coffee. But what does it take to jumpstart marketing and higher sales revenue? According to Reader's Digest, there are a plethora of ways for you to organize your day to get the most out of your business management. However when it comes to marketing, tactics aren't as well known. Most are surprised to learn marketing can be as inexpensive as it is a surefire way to raise sales in your small business.

According to The Balance, it's important to use high impact marketing in order to promote your small business. Ineffective marketing techniques are everywhere and hard to discern from better methods. Trying too many can quickly result in a drain on profits. The Balance recommends testing one or two new techniques at a time. If they show signs of success, then you know they're worth adding to your marketing regimen and keeping in the long term.

Inexpensive methods of marketing include using social media platforms in order to promote your business. The Balance suggests creating a Twitter or Vine account to represent your venture. You can use these apps to tell a story about your business, highlight funny customer interactions, and give your work a life of its own. This sort of tactic allows new customers to think of your business as a living, breathing entity.

Adding a text and jpeg-style blog to your company website can engage customers as well. According to Duct Tape Marketing, using a blog as a way to help customers understand why they need your product or service is a great marketing tool. Instead of calling your written promotions a blog, title them as "Articles" or place them under a "What's New" tab on your website. Keep quality over quantity in mind as you attract online attention. The more useful an article or blog entry is, the more your customers will come to trust your words. A great way to incite repeat traffic is to state that you'll post once a week, every Monday, bi-weekly, or whatever your schedule allows. It's important for customers to know when to check back.

According to QuickBooks, boosting sales for your small business can be as simple as having conversations with new or regular customers. A solid conversation can reveal what customers truly want from your product or service. From there it's easy to set upgrade goals or upsell a regular customer to a product that better fits their needs. It's especially helpful to offer service and products as a bundle. Customers relate bundles to savings and are more likely to buy. A satisfied customer can be coaxed into leaving a review on your Yelp page. You may even want to offer a discount or promotion for customers who submit a testimonial to your website or Yelp page.

QuickBooks also recommends allowing social media to be your connection to customers complaints. Feel confident in responding directly to a client or customer, letting them know they've been heard, and then directly addressing and resolving their issue. This sort of personal attention can lead to strong word of mouth and a high influx of sales and foot traffic.

Categorised in: Starting a Business in Arizona

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