E-commerce website files trademark infringement suit

When two businesses share similar names, it is often only a matter of time before one tries to take the other to court. That's why it's important for companies—especially startups—to work with a Phoenix business attorney.

Such is the case of JustFab, the El Segundo, California-based e-commerce site that sends members regular deliveries of shoes and jeans for the price of $39.99 per month. According to an article in the Los Angeles Business Journal, the company has filed a trademark infringement lawsuit against Fab.com, another online retailer based in New York City.

JustFab argues that Fab.com has been taking advantage of its similar-sounding name to drum up business since being founded in 2011. Once a gay networking site called Fabulis, Fab.com now sells its own clothes and accessories, as well as those made by third parties.

"We are not only prepared to protect our intellectual property, but we also believe we have a responsibility to our members and to members of the general public to stop any actual or likely confusion that is created when someone else uses a similar name," read a statement from JustFab.

Fab.com, meanwhile, committed itself to defending against the lawsuit.

Both are successful businesses. As the news source revealed, JustFab has received $110 million in venture funding, while Fab.com has raised $310 million so far. They are also reportedly planning to open retail outlets.

With so much to gain—or lose—it's important for companies that are caught in intellectual property disputes to work with a Phoenix business attorney and reach an acceptable settlement.

Categorised in: Intellectual Property Law

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